Joining a marketplace backed by a recognised retailer can open new opportunities for brands and distributors in the technology universe. But access to a new channel must be prepared.
Think audience before catalogue
Not every product in your catalogue should automatically be sent to every marketplace. You need to select the references matching the context and the audience's expectations.
Prepare the data
A marketplace integration relies on a significant amount of information: EAN, SKU, attributes, images, prices, stock, logistics information and regulatory data.
The more structured this data is upstream, the simpler multichannel development becomes.
Think profitability from the start
Each new channel must have its own indicators. The goal is not simply to add a marketplace. You need to build a profitable, manageable channel.
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