Insights
E-commerce, marketplaces, technology, supply chain, product, artificial intelligence and entrepreneurship: we share our analyses, methods and lessons learned on the topics we face every day.
Two subjects shape our editorial line. Each has its own page, with an ordered reading path.
Marketplaces & E-commerce
Selling where the buyers already are.
Amazon, Fnac, Darty, Boulanger, Leroy Merlin, Orange: every marketplace has its own rules, audience and requirements. Our channel-by-channel analyses, to decide where to go and how to hold your ground.
Explore the hub11 articles
Technology & AI
The problem first. The technology second.
Business tools, internal SaaS, automation, AI: our analyses to decide what to build, when to buy rather than develop, and how a project goes from an idea to a tool people actually use.
Explore the hub10 articles
Special series — Build with AI
Artificial intelligence becomes really interesting when it leaves the demo and enters operations. Automating a repetitive task. Centralising scattered information. Generating a document. Analysing data. Helping a team decide. Connecting several tools.
Explore the seriesOur approach starts with a simple question:
Which business problem do we want to solve?
Then, and only then:
Which technology should we build?
Designing a product, turning it into a brand, protecting it, launching it and steering it: the real stages of private label on Amazon, and how an engagement actually runs.
AI lets you build faster. But the starting point of a good SaaS is not artificial intelligence: it's a friction.
Purchasing, supply chain, e-commerce, marketplaces, sales, customer service, finance: these data-rich environments are especially suited to automation.
Creative hobbies, crafts, personalisation: how Wellkitch is progressively building its offer in a crowded market.
The wrong question: “Which jobs can we replace?” The right one: “Which tasks keep our teams from doing their real job?”
A company doesn't need new software. It needs to solve a problem. The 7 steps: Discover → Map → Scope → Build → Test → Deploy → Improve.
Competition, large catalogues, closely watched prices: consumer-tech distribution is demanding. Soundswealth answers with a multichannel strategy.
Building a digital product shouldn't start with six months of specifications. Our approach favours short cycles. Build small. Learn fast. Improve continuously.
Cost depends less on the word “SaaS” than on what the product must actually do. Orders of magnitude, from scoping to a structured SaaS.
Amazon, Fnac, Darty, Boulanger, Orange, Leroy Merlin: ready-made audiences. But should you really sell there? It depends on your strategy.
Before adding a new platform, observe your day: repetitions, double entries, critical Excel files, copy-pasting, slow decisions.
Not everything deserves to be built. Buy when the need is standard, build when the process becomes specific — and the third way: Build + Integrate.
Opening a marketplace account is not a strategy. The real work starts before the first listing goes live.
An internal tool doesn't need to generate revenue to be profitable: time, errors, delays and operating costs count too.
Many business tools start without a developer: with a spreadsheet. When the file becomes critical, it may deserve its own tool.
Being on Amazon and succeeding on Amazon are two different things. Audience, catalogue, FBA, profitability: the fundamentals.
Fnac, Darty, Boulanger, Orange, Leroy Merlin: beyond Amazon, specialised platforms can better match a brand's universe.
Tech, culture, consumer universes: Fnac can be a particularly interesting channel — provided you adapt your catalogue to its environment.
Electronics, equipment, home: the Darty universe naturally appeals to many brands. Product coherence comes first.
Joining a marketplace backed by a recognised retailer opens opportunities — provided you prepare access to this new channel.
A coherent specialised channel for electronics and equipment — but sector fit doesn't automatically guarantee sales.
Home, improvement, equipment: a specialised marketplace like Leroy Merlin gives access to a particularly coherent audience.
A topic resonates? A similar problem in your business? Write to us.
