Soundswealth: how a consumer-tech distribution brand gains ground on specialised marketplaces

Selling electronic accessories online seems simple. In reality, consumer-tech distribution is a particularly demanding environment: strong competition, large catalogues, technical compatibilities, closely watched prices and increasingly well-informed consumers.

Soundswealth chose to answer this complexity with a multichannel strategy.

Don't depend on a single channel

An e-commerce activity can quickly become dependent on its main source of revenue. The strategy built around Soundswealth is, on the contrary, to progressively multiply the touchpoints with the consumer.

Amazon can answer a purchase intention. A specialised marketplace can bring a different audience. A specialised retailer can strengthen the credibility of a category. The brand's own website makes it possible to build the customer relationship directly.

These channels don't compete with each other. They complement each other.

Adapting the offer to each marketplace

Being everywhere with exactly the same catalogue is not necessarily a good strategy. Each marketplace has its audience, its positioning and its strong categories.

The work therefore consists of identifying: the right product, on the right channel, at the right time. Selecting references becomes as important as listing them.

The technology behind distribution

A multichannel strategy quickly increases operational complexity. Stock. Orders. Prices. Catalogues. Shipping. Tracking. Profitability. Product data.

To support this growth, Soundswealth relies on a technology environment that centralises and automates part of these operations.

It is precisely this combination of distribution, technology and operations that makes it possible to progressively develop a broader marketplace presence.