Amazon often dominates marketplace conversations. Yet a multichannel strategy can also go through specialised platforms that better match a brand's universe.
Fnac. Darty. Boulanger. Orange. Leroy Merlin. And many others.
Why look into them?
Because not all audiences are the same. A specialised marketplace can bring: a more qualified audience; better coherence with certain products; different competition; a new revenue stream; channel diversification.
The difficulty: integration
Multiplying marketplaces means multiplying requirements. Taxonomies. Categories. Attributes. Feeds. Orders. Stock. Carriers. After-sales. Invoicing.
That's why a multichannel strategy quickly requires a system to centralise operations.
One marketplace at a time
We prefer a progressive approach: Select → Connect → Test → Measure → Optimise → Expand.
The goal is not to be present everywhere. The goal is to be present where your catalogue has a real opportunity.
Want to identify the right marketplaces for your brand?
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